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An appointment to learn how to sell a city
The “Ciutat d’Elx” Conference Centre will host the I City Marketing National Conference in November, where renowned professionals such as Lluis Bassat, Doménech Biosca and Manuel Toharia, among others, will explain why we are more attracted to some cities than to others.
As well as an interesting programme of talks, which will cover key issues such as City Marketing, there will also be a Technical Exhibition on 17, 18 and 19 November, where a diverse range of companies will present their best strategies and a City Marketing Graphic and Audiovisual Competition will be held.
The conference will last for three days and aims to be a forum where experiences relating to cities can be exchanged, in terms of marketing and sales skills, and new approaches to the subject-matter can thereby be developed.